In today’s digital age, many online influencers do more than just entertain and inspire. With the ability to captivate, these individuals now possess the power to shape trends and influence industries.

Though relatively new in the world of digital marketing, influencer marketing has become highly effective, especially within the social media landscape. However, what happens when popular influencers step out of the confines of social media and embark on their own entrepreneurial journey?

With the right approach, influencer start-ups often have a positive impact on various digital markets. As their businesses begin to scale, many influencers combine their creative prowess with the power of Salesforce, a cloud-based software platform designed to support customer journeys.

New Influencer Tools

A powerhouse behind many successes, Salesforce empowers businesses of all shapes and sizes to build stronger relationships with their customers by streamlining their sales processes. Given how complex using a customer relationship management (CRM) platform like Salesforce can be, many businesses use a tool like Sweep, a Salesforce configuration tool, to help decipher the data and streamline processes within the platform.

With Salesforce, getting started can be a transformative experience for many budding entrepreneurs as it offers a robust set of tools, from automating sales workflows to organizing customer data. What’s more, incorporating Salesforce best practices can unlock untapped growth potential within a company.

Using social media and search data, we’ll take a deep dive into the most successful companies started by influencers. Looking at factors such as the industries they’ve entered as well as the most sought-after businesses on social media, we’ll reveal the biggest brands started by influencers.

The Rise of Influencer-Owned Brands

In recent years, more influencers have jumped on the trend of entrepreneurship with many dipping their toes into the world of business.

Many influencers merge their online presence with industry expertise to create innovative start-ups that resonate with their loyal fan base.

Possibly due to the lockdown, 2020 was the year when the majority of influencer start-ups were founded. This includes brands such as We Wore What, Refy and One Size.

Although skincare and fashion had a fighting chance, most new influencer start-ups dominated the beauty industry. This includes the likes of Huda Beauty, Ipsy and Fenty Beauty.




According to research, the average age of an influencer entrepreneur is 33 years old, some of the youngest on our list include famous YouTuber Emma Chamberlain and TikTok star Addison Rae, both 22 years old.

On the other end of the spectrum is the Keeping Up with the Kardashians star, Kourtney Kardashian who at the age of 44 is the founder of the health and wellness company Poosh, created back in 2012.